Enrollment now open! Fed Up: The 13-Week Breakup Plan With Unwanted Food Habits. Next Cohort begins January 2026.

You Know What to Do… So Why Don’t You Do It?

October 20, 2025

You already know sugar’s not great.
You’ve read the books, watched the documentaries, saved the healthy recipes, maybe even meal prepped a time or two.

But when the stress hits… or you’re tired… or you just don’t feel like it… the knowing goes out the window.

Sound familiar?

You’re not lazy.
You’re not broken.
And you don’t need another nutrition plan.

You need to understand what’s really running the show.

The Brain Is Wired to Choose Comfort Over Change

Your brain is brilliant at one thing: survival.
And the fastest way it knows how to “survive” stress, discomfort, or overwhelm?

  • Seek comfort.
  • Repeat what’s familiar.
  • Conserve energy.

That’s why even though you know greens are better than fries… you still grab fries when life feels heavy.

The brain isn't asking “What’s healthy?”
It’s asking, “What feels safe right now?”

And if food has become a shortcut to comfort or control? It’s gonna win that battle every time—unless we rewire the response.

It’s Not About Willpower — It’s About Identity

Let’s go deeper.
Change doesn’t stick when it’s just what you do.
It sticks when it becomes who you are.

Saying “I’m trying to eat healthy” isn’t the same as becoming the person who chooses to nourish their body—even when it’s hard.

You don’t rise to your intentions.
You fall to the level of your systems—and your identity is the system.

Start Here: Your Real-time Reframe

Try this the next time you catch yourself about to reach for that thing you said you wouldn’t eat:

  1. Pause – Take 3 deep alkalizing breaths. Get present.

  2. Get Curious – Ask: “What do I really need right now?”

  3. Respond, Don’t React – Maybe you still eat it. But now you’re doing it consciously, not compulsively. That’s progress.

Final Bite: Knowing is the Spark, Not the Fire

Knowing plants the seed.
But doing? That’s the water, the light, and the daily tending.

You don’t need more information.
You need integration.

And that’s what this journey is all about.
You’re not weak—you’re waking up.

🖤 Let’s keep walking, together.

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